Project cooperationUpdated on 10 June 2026
MY3PAI, An Agentic AI Marketplace for Cultural Heritage Innovation
CEO of My3P at My3PAI
Karlsruhe (Baden), Germany
About
Here is a stronger version focused on HORIZON CL2 HERITAGE 02 to 05 and positioned for partner outreach.
MY3PAI is an AI-powered travel creator and cultural tourism platform designed to help local experts, creators, tourism organisations, cultural institutions, and destination stakeholders develop and deliver high quality digital travel and heritage experiences.
The platform supports the creation of interactive itineraries, map based storytelling, local content publishing, AI assisted narrative generation, and scalable digital tourism products. It enables local knowledge holders, cultural actors, and tourism businesses to transform their expertise, stories, and assets into engaging, market ready experiences that connect visitors with authentic, meaningful, and place based content.
In the context of the Horizon Europe Cluster 2 Heritage calls, MY3PAI is particularly relevant for projects addressing the intersection of cultural heritage, creative industries, tourism, AI, digital platforms, participatory innovation, and sustainable destination development.
For HERITAGE 02, MY3PAI can contribute as a practical digital platform and pilot environment for participatory cultural ecosystems, co creation models, and AI supported engagement between cultural actors, creative professionals, communities, and visitors.
For HERITAGE 03, MY3PAI can support the development of AI enabled cultural and tourism services, helping museums, heritage sites, creative professionals, and destination actors transform cultural knowledge and heritage content into interactive visitor experiences, storytelling products, and scalable digital services.
For HERITAGE 04, MY3PAI can contribute to projects focused on responsible digital transformation, cultural data, AI based innovation, user engagement, and the development of trusted digital tools for cultural and creative ecosystems. The platform can serve as a demonstrator for how AI can be applied in a human centred, transparent, and value creating way.
For HERITAGE 05, MY3PAI can support the creation of new cultural and creative value chains by connecting cultural heritage, tourism, local creators, creative industries, and international collaboration models. The platform can help make cultural assets more visible, accessible, and usable for sustainable tourism, creative entrepreneurship, and cross sector innovation.
MY3PAI is designed to strengthen the digital transformation of tourism and cultural heritage by making advanced AI tools accessible to smaller actors that often lack the capacity to build or scale digital solutions independently. By combining AI supported content creation with user friendly publishing, marketplace, and discovery tools, MY3PAI helps destinations and cultural actors create more personalised, dynamic, inclusive, and locally grounded visitor experiences.
The platform also supports collaboration between technology providers, tourism actors, cultural organisations, creative professionals, public authorities, and local communities. Through European projects and cross border initiatives, MY3PAI is interested in contributing to proposals focused on sustainable tourism, digital transition, cultural heritage innovation, creative ecosystems, smart destinations, responsible AI, local creator economies, and data driven visitor engagement.
Overall, MY3PAI is well positioned to act as a digital innovation, AI platform, pilot, and exploitation partner in Horizon Europe Heritage consortia, particularly where projects aim to turn cultural and creative assets into practical, scalable, and sustainable services for communities, visitors, and destination ecosystems.
Stage
- Ideation - identifying the project idea
- Design - setting the project scope
- Drafting - writing the project proposal
- Completing the consortia
Call
- Destination: Innovative Research on European Cultural Heritage and Cultural and Creative Industries
Type
- A consortium to join as partner
Organisation
Similar opportunities
Project cooperation
- Design - setting the project scope
- Partners for an existing consortium
- Destination: Innovative Research on European Cultural Heritage and Cultural and Creative Industries
Sermin Ozlem Basel
Senior Expert at Gaziantep Chamber of Commerce
Gaziantep, Türkiye
Project cooperation
Future-Proofing Sustainable Cultural Tourism through Living Heritage and Digital Innovation
- A consortium to join as partner
- Design - setting the project scope
- Ideation - identifying the project idea
- Destination: Innovative Research on European Cultural Heritage and Cultural and Creative Industries
Susan Motherway
Lecturer in Music at Munster Technological University
Tralee, Ireland
Project cooperation
Community‑Driven Innovation for Sustainable Cultural Tourism
- A consortium to join as partner
- Ideation - identifying the project idea
- Destination: Innovative Research on European Cultural Heritage and Cultural and Creative Industries
Linda Lindroos
RDI-expert at Centria University of Applied Sciences
Pietarsaari, Finland