CreaTech Innovation & AI-Driven Creative Systems – Partner Search for EU Collaboration

We are developing a collaborative initiative focused on advanced CreaTech systems, combining:

• Artificial Intelligence for creative production

• Immersive technologies (XR, virtual production, real-time engines)

• Digital content pipelines and interactive media

• Human-centred design and user experience

The objective is to design, validate, and scale next-generation creative workflows and tools, enabling:

• Increased productivity in creative industries

• New forms of digital content and storytelling

• Cross-sector applications (education, industry, health, training)

The initiative will contribute to future EU-funded projects, particularly under Horizon Europe Cluster 2 & Cluster 4, targeting:

• AI integration in Cultural & Creative Sectors

• Creative innovation and startup ecosystems

• Virtual worlds, Web 4.0, and immersive environments

• Ethical, human-in-the-loop AI systems

The approach combines technical development, applied research, and real-world validation, including:

• Living labs and pilot environments

• SME-focused experimentation and testing

• Skills development and micro-credential pathways

• Cross-sector demonstrators

Partners Sought

We are looking for partners interested in co-developing technical solutions and EU proposals, including:

Research & Technology Organisations

• AI / machine learning

• XR / immersive systems

• Human-computer interaction

• Data visualisation and simulation

Industry / SMEs / Startups

• Creative tech companies (media, games, design, production)

• Software developers and platform providers

• Companies applying creative tech in other sectors (e.g. training, medtech, manufacturing)

Academia

• Applied research in digital media, AI, creative practice

• Interdisciplinary programmes combining arts + technology

Other

• Clusters, innovation hubs, and accelerators

• Policy / ecosystem organisations (creative economy, digital innovation)

Expertise Offered

• Development of AI-enabled creative workflows

• Integration of immersive technologies (XR, virtual production)

• Practice-based research combining arts, media, and technology

• Access to testbeds, pilot environments, and user validation

• Experience in cluster development and SME engagement

• Contribution to Horizon Europe proposal development

We are open to:

• Joining or forming Horizon Europe consortia

• Co-developing technical work packages (AI tools, XR platforms, pipelines)

• Designing pilots, demonstrators, and validation use cases

• Contributing to skills, training, and adoption frameworks

• Exploring cross-sector applications of CreaTech technologies

Target Outcomes

• Scalable AI + creative production tools

• Improved SME innovation capacity and productivity

• Demonstrated use cases across sectors

• Strong, competitive EU project proposals and consortia