Project on Virtual Production, XR, and immersive media technologies

The European creative and audiovisual sectors are undergoing a profound transformation driven by Virtual Production, Extended Reality (XR), real-time rendering engines, digital twins, and AI-supported media production workflows. However, education and training systems across Europe are not yet fully aligned with these emerging technologies, creating a significant and rapidly growing skills gap.

Our project concept designed to address this challenge by building a future-oriented, industry-integrated skills ecosystem for immersive media production. The project brings together universities, vocational education and training providers, creative industry actors, technology developers, and European networks to co-develop innovative training models and skills frameworks.

The initiative aims to strengthen Europe's competitiveness in the global media landscape by enabling a new generation of professionals capable of working within real-time, immersive, and AI-enhanced production environments.

We are seeking a strong consortium to jointly develop a proposal that will position the transformation of cultural and creative industries through new technologies.

What We Offer

• Strong Concept with High EU Relevance
  A well-defined project aligned with the European Skills Agenda, Pact for Skills, and digital transformation priorities.

• Full Value Chain Approach
  Integration of education, technology, and industry actors across the entire immersive media production ecosystem.

• Innovative Skills Intelligence Component
  Development of a European Virtual Production Skills Framework, aligned with ESCO and emerging labour market needs.

• Cutting-edge Training Models
  Modular curricula, stackable micro-credentials, and flexible learning pathways bridging higher education and VET systems.

• Industry-Embedded Learning Environments
  Pilot programmes implemented in virtual production studios, XR labs, and real production environments, ensuring hands-on experience.

• Digital Platform & Knowledge Hub
  A European-level platform for sharing training resources, skills intelligence, and sector insights.

• Policy Impact & Scalability
  Contribution to EU-level policy development and a model قابل to be replicated across Member States and creative sectors.

• Established Multi-stakeholder Engagement Capacity
  Access to creative industries, SMEs, training providers, and innovation ecosystems for piloting and dissemination.

What We Are Seeking For

• Experienced Consortium Partners

  • Proven experience in coordinating large-scale EU projects (Erasmus+ Alliances / Horizon Europe)

  • Strong capacity in managing complex, multi-country partnerships

  • Strategic vision in digital skills and creative industries

• Higher Education Institutions & Film Schools

  • Expertise in media production, XR, game design, or digital arts

  • Capacity to co-develop and implement innovative curricula

• VET Providers & Training Organisations

  • Experience in skills development, micro-credentials, and lifelong learning systems

  • Strong links with local labour markets

• Technology Developers & Innovation Actors

  • Expertise in XR, game engines (e.g. Unreal/Unity), AI tools, digital twins, and real-time rendering

  • Ability to contribute to training content and pilot environments

• Creative Industry & Production Studios

  • Virtual production studios, audiovisual companies, immersive media creators

  • Willingness to host pilot trainings and provide real-case production environments

• European Networks & Sectoral Organisations

  • Capacity to ensure scalability, dissemination, and policy impact

  • Links to EU-level initiatives and stakeholders

• Public Authorities & Policy Stakeholders

  • Engagement in skills policies, education systems, and digital transition strategies