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Project cooperationUpdated on 6 April 2026

Practice-Based, AI and Immersive Approaches to Innovation in Cultural & Creative Industries

Vice Dean of Research & Innovation, Faculty of Creative and Performing Arts and Media at Munster Technological University

Cork & Kerry, Ireland

About

I am seeking to join or co-develop a Horizon Europe Cluster 2 consortium, particularly aligned with HORIZON-CL2-2026-01-HERITAGE-02: Boosting creative startups for disruptive innovation.

My work focuses on integrating artistic and practice-based research methods with digital innovation, AI, and immersive technologies (VR/AR) to support more sustainable, innovative, and socially impactful cultural and creative sectors.

I am particularly interested in contributing to projects that explore:

  • Entrepreneurial and experimental approaches in CCIs

  • Practice-based innovation and artistic research as drivers of entrepreneurship

  • AI-supported decision-making and innovation processes in creative practice

  • The use of immersive technologies (VR/AR) for prototyping, storytelling, audience development, and market testing

  • Inclusive and accessible approaches to creative entrepreneurship (including disability inclusion)

  • Co-creation and participatory models for developing and testing creative ideas

With experience in research leadership, proposal development, and cross-sector collaboration, I can contribute to consortium building, methodology design, stakeholder engagement, and impact development. I am particularly interested in roles related to pilot design, co-creation frameworks, immersive and creative technology integration, inclusion strategies, and practice-based research methods.

Looking for

  • Coordinators and partners developing proposals for Cluster 2 (especially HERITAGE-02)

  • Cultural and creative organisations, SMEs, and startups

  • Researchers in entrepreneurship, innovation, AI, and immersive technologies

  • Partners working with VR/AR, digital storytelling, and creative technologies

  • Organisations interested in practice-based, artistic, and participatory approaches

  • Partners focused on inclusion, accessibility, and social impact

Offering

  • Expertise in artistic and practice-based research

  • Experience in digital cultural heritage and immersive/creative technologies (VR/AR)

  • Strong focus on inclusion, accessibility, and disability

  • Skills in co-creation, stakeholder engagement, and interdisciplinary collaboration

  • Support in proposal development, concept design, and impact planning

Stage

  • Ideation - identifying the project idea
  • Design - setting the project scope
  • Drafting - writing the project proposal

Call

  • Destination: Innovative Research on European Cultural Heritage and Cultural and Creative Industries

Type

  • A consortium to join as partner

Organisation

Munster Technological University

Academia

Cork & Kerry, Ireland

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