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Project cooperationUpdated on 30 March 2026

Project cooperation- Cognitive, emotional and ethical aspects of AI in the creative industry

Vice- Dean for Development, Associate Professor at Bratislava University of Economics and Business EUBA

Bratislava, Slovakia

About

Cognitive, emotional and ethical aspects of AI in the creative industries

Artificial intelligence has become a common part of our lives, but its use today is still spontaneous rather than purposeful. Creative industries faced market disruptions during the COVID pandemic. In addition to the crisis, they also have to cope with the increasing use of artificial intelligence tools today. In addition to the fact that AI brings new tools of creation to the creative process, it has a significant impact on the market and the distribution chain. In the creative process itself, I influence cognitive and emotional engagement. In connection with AI ethics, a whole range of relationships are opening up, which will also be greatly influenced by the current geopolitical and economic situation.

Project concept

focus on the impact of AI on cognitive and emotional engagement in creative industries in relation to the AI ethics

Our role

We would like to build on our experience and research findings in the field of ethics of the use of AI, as well as the knowledge we will draw from participating in the Resilient Cultural Heritage partnership. We are currently partners also in Water4All consortium. We are seeking for possible partners but we are also open to the discussion on topic.

Stage

  • Ideation - identifying the project idea
  • Design - setting the project scope
  • Completing the consortia

Call

  • Destination: Innovative Research on European Cultural Heritage and Cultural and Creative Industries

Type

  • A consortium to join as partner

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