Cognitive, emotional and ethical aspects of AI in the creative industry

Artificial intelligence has become a common part of our lives, but its use today is still spontaneous rather than purposeful. Creative industries faced market disruptions during the COVID pandemic. In addition to the crisis, they also have to cope with the increasing use of artificial intelligence tools today. In addition to the fact that AI brings new tools of creation to the creative process, it has a significant impact on the market and the distribution chain. In the creative process itself, I influence cognitive and emotional engagement. In connection with AI ethics, a whole range of relationships are opening up, which will also be greatly influenced by the current geopolitical and economic situation.