MWC Open Innovation Challenge 2026

2–5 Mar 2026 | Barcelona, Spain

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ChallengeUpdated on 9 January 2026

Challenge: AI & IoT Solutions to Empower the mesoestetic Sales Team – Short Version

Talent Manager at Mesoestetic Pharma Group

Barcelona, Spain

About

Mesoestetic is a global leader in professional skincare, driven by scientific excellence and long-term partnerships with skincare professionals. Our sales representatives play a central role in this ecosystem, acting as trusted advisors who support professionals in delivering the best outcomes for their clients.

To further evolve our commercial model, we are launching a startup and technology partner call to identify AI- and IoT-driven solutions that empower our sales teams to become data-enabled consultants. Our ambition is to enhance human expertise through technology—improving insight, anticipation, and personalization—while keeping relationships and scientific rigor at the core.

We are seeking solutions that transform CRM, commercial, relational, and interaction data into actionable client insights; enable hybrid human–AI customer journeys; automate repetitive and administrative sales tasks; detect patterns and emerging client needs; and, where applicable, leverage IoT or connected devices to generate meaningful in-clinic or usage insights.

Successful solutions will improve the quality and relevance of sales interactions, enhance customer experience, and support proactive, insight-driven decision-making at scale. Selected partners will gain access to real commercial use cases, pilot opportunities with sales teams, and a clear pathway from proof-of-concept to long-term collaboration with mesoestetic.

Topic

  • Artificial Intelligence
  • Machine Learning
  • Connectivity
  • IOT
  • Text analysis and tagging

Type

  • Proof of concept/pilot testing
  • Co-development
  • Client-provider collaboration (commercial agreement)

Organisation

Mesoestetic Pharma Group

Corporation

Barcelona, Spain

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