MWC Open Innovation Challenge 2026

2–5 Mar 2026 | Barcelona, Spain

ChallengeUpdated on 6 February 2026

Enhancing Processes, Services, and Member Engagement through digital innovation

New Business Lab Specialist at RACC

Barcelona, Spain

About

At RACC, we are looking for innovative solutions that help us accelerate our transformation towards a truly, seamless, digital-first model. Our goal is to optimize processes, enrich customer engagement, and expand the value of every product and service in our portfolio.

Key focus areas

  • Operational Efficiency
    Redefinition of internal processes and operations to remove friction, reduce manual work and increase automation, through digital solutions such as AI, intelligent agents, RPA, and tools supporting legal and administrative workflows.

  • Products & Services
    Expand and complement our offerings with digital services that support members throughout the full lifecycle of an assistance event — before, during, and after — creating continuous value beyond the moment of need.

  • Personalization & Engagement
    Leverage data, AI, and digital capabilities to move towards more personalized offerings and interactions, improving customer experience, driving acquisition, and increasing the effectiveness of digital sales and loyalty channels.

Main territories of interest

  • Mobility
    Solutions that enable the digitalization and evolution of mobility-related services and processes, to improve service quality, efficiency, and response times across RACC’s mobility ecosystem.

  • Home
    Digital solutions that help protect, support, and anticipate members’ needs within the home environment.

Topic

  • Artificial Intelligence
  • Natural Language Processing
  • Smart Cities / Smart Building

Type

  • Proof of concept/pilot testing
  • Co-development
  • Client-provider collaboration (commercial agreement)

Organisation

RACC

Corporation

Barcelona, Spain

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