MWC Open Innovation Challenge 2026

2–5 Mar 2026 | Barcelona, Spain

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ChallengeUpdated on 23 December 2025

Digital identity and data platform for packaging

AI Lead at Hinojosa Packaging Group

Barcelona, Spain

About

Customers and regulators increasingly expect packaging to come with rich, reliable data. We want to explore solutions can work with different identifiers (codes, tags, markings or embedded features) with a cloud layer that stores and shares information such as origin, batch, sustainability indicators, certifications, logistics events and end‑of‑life options, to enable flexible digital identity and data platform for packaging, from pallet to single unit.

The solutions we might be interested into include (not only) the following use cases: traceability and recall, regulatory reporting (e.g. EPR or digital product passports), customer service, anti‑counterfeiting and new digital experiences for end users.

We are open to startups working on enabling technologies (ID, marking, sensing…) and/or on the data and application layer.

Type

  • Proof of concept/pilot testing
  • Client-provider collaboration (commercial agreement)
  • Access to clients
  • Acceleration/Incubation, mentoring and co-working spaces
  • Investment (Venture capital and corporate venturing)

Organisation

Hinojosa Packaging Group

Corporation

Valencia, Spain

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