MWC Open Innovation Challenge 2026

2–5 Mar 2026 | Barcelona, Spain

ChallengeUpdated on 21 February 2026

Experiential Platforms

Innovation Principal at IAGi

London, United Kingdom

About

We’re seeking solutions to:

  • Provide more tailored offers and activities, both pre and post booking

  • Transform onboard connectivity into an intelligent digital platform that enhances passenger experience

  • Deliver more premium experiences and services for our most loyal customers

  • Provide a better end-to-end experience when disruption events occur

The collaboration with selected start-ups will be delivered through the IAGi Accelerator Programme, IAG’s open innovation platform.

https://www.iaginnovation.com/accelerator

Within a structured 12-week proof of value, start-ups work directly with an IAG Airline or Operating Company to address a live business challenge and test their solution in real operational conditions.

The programme is designed to enable rapid validation, with a clear pathway to scale and potential commercial deployment following successful outcomes.

Topic

  • Multimedia
  • Smart Cities / Smart Building
  • Tourism
  • Voice / Audio
  • Design / User interface / UX
  • Emotion recognition software
  • Identity Management

Type

  • Proof of concept/pilot testing

Organisation

IAGi

Corporation

London, United Kingdom

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