MWC Open Innovation Challenge 2026

2–5 Mar 2026 | Barcelona, Spain

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ChallengeUpdated on 15 January 2026

AI for new business models in content

Innovation Project Manager at Grupo Planeta

Barcelona, Spain

About

How can artificial intelligence drive new business models in the publishing sector and open up innovative avenues for monetisation?

Artificial intelligence is transforming the way industries create value. In the publishing and content sector, its potential goes far beyond automation: it can help us design new business models, optimise our value chain and open up unprecedented avenues for monetisation.

We are looking for solutions that leverage AI to rethink how content is created, distributed and monetised: from efficiency in publishing production to personalisation of the reader experience, discovery of new audiences and intelligent management of rights and data.

The aim is to identify opportunities where AI acts as an engine for growth and diversification, generating sustainable competitive advantages for Grupo Planeta's publishing ecosystem.

Topic

  • Artificial Intelligence
  • Content creation

Type

  • Proof of concept/pilot testing
  • Co-development
  • Client-provider collaboration (commercial agreement)

Organisation

Grupo Planeta

Corporation

Barcelona, Spain

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