Consulting for Trade Promotion Organizatons

The sananet TPO consultancy program covers four primary areas of support:

• Business Matchmaking at Trade Shows: sananet assists economic development agencies during major medical trade fairs and congresses (such as MEDICA or IDS). They set up high-quality, pre-screened meetings between foreign exhibitors at joint national booths and relevant partners from the German healthcare industry.

• Market Entry Training & Workshops: They offer tailored online or on-site seminars to educate foreign clusters on the complexities of the German healthcare system. A typical sananet German market training series includes five specialized modules:

  1. General market data of the DACH region.

  2. Specific market access rules for medical devices.

  3. Hospital reimbursement framework (G-DRG system).

  4. Outpatient and laboratory reimbursement (EBM).

  5. Home care and telemedicine reimbursement.

• Healthcare Delegation Tours: sananet assists TPOs in organizing delegation trips to Germany. They coordinate site visits and introduce delegates directly to procurement managers at large hospitals, specialist medical retailers, major manufacturers, and medical hubs.

• Support for Individual Cohort Companies: If a TPO brings a cohort of local life-science or biotech firms looking to scale, sananet can step in to provide targeted, small-scale market launch and marketing strategy consulting for those individual businesses.