ISE Open Innovation Challenge 2026

3–17 Feb 2026 | Barcelona, Spain

ChallengeUpdated on 12 November 2025

Contextual Road AI Sound Generation

Innovation Manager at SEAT S.A.

Barcelona, Spain

About

Description: Generation of interior ambient sound for electric vehicles that adjusts in real time to the exterior environment and synchronizes with interior lighting. For instance, the sound and interior lightning change according to road conditions, location on the map, proximity of another CUPRA vehicle, driving conditions (highway or winding road), traffic, etc.

Technological objective: To improve user comfort and sensory experience through a personalized sound and interior atmosphere.

Desired company profile: Companies specializing in immersive audio, interior lightning, artificial intelligence applied to contextual perception, and multisensory experience design.

Topic

  • Artificial Intelligence (AI)
  • Audio
  • Connectivity
  • Design / User Interface / User Experience (UX)

Type

  • Proof of concept/pilot testing

Organisation

SEAT S.A.

Corporation

Martorell, Spain

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