ChallengeUpdated on 13 November 2025
Tour de Mátra | Smart hybrid sports experience | Audiovisual and AI innovation
Project Manager of MBSC | Founder & Chief Organiser of Tour de Mátra® at Mátra Biker Sport Club
Gyöngyös, Hungary
About
Tour de Mátra, Hungary’s first official Gran Fondo qualifier event in 2026, is an international cycling event for amateur riders connecting sport, music and culture. The cycling race attracts over 1,500 participants from more than 20 countries and takes place between the town of Gyöngyös and Kékestető, Hungary’s highest point.
We are seeking technology partners to collaborate on immersive audiovisual systems, streaming, and interactive storytelling solutions that can enhance the global viewing experience and strengthen participant engagement. We aim to explore how cutting-edge technologies in AI, data analytics, and event management can transform outdoor sports experiences, both on-site and remotely.
Tour de Mátra provides a unique testing environment for proof-of-concept projects, pilot testing, and scalable solutions. This includes areas such as real-time environmental monitoring, smart logistics, AI-driven content automation, and innovative broadcast formats designed for large-scale outdoor events.
Partners will gain access to authentic event data, international visibility through Eurosport and other global media channels, and the opportunity to co-develop solutions that merge innovation, sustainability, and human connection shaping the future of hybrid sports events in Europe.
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Tour de Mátra® since 2021
Topic
- Artificial Intelligence (AI)
- Audio
- Audiovisual
- Audiovisual Big Data
- Broadcast AV
- Connectivity
- Content creation
- Design / User Interface / User Experience (UX)
- Drones
- Edge / Cloud computing
- Internet of Things (IoT)
- Multimedia
- Streaming
- TV production
- Video processing. encoding, tagging
- Virtual Reality/ Augmented Reality / Mixed Reality (VR/AR/MR)
- Voice
Type
- Proof of concept/pilot testing
- Co-development
- Client-provider collaboration (commercial agreement)
- Technological licensing
- R+D Services
- Consultancy services
Organisation
Similar opportunities
Challenge
- Multimedia
- Audiovisual
- Virtual Reality/ Augmented Reality / Mixed Reality (VR/AR/MR)
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Barcelona, Spain
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- Gamification
- Client-provider collaboration (commercial agreement)
- Virtual Reality/ Augmented Reality / Mixed Reality (VR/AR/MR)
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Coordinator for Third-Party Funding at Universalmuseum Joanneum Gmbh
Graz, Austria
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- Multimedia
- Audiovisual
- Connectivity
- Virtual Reality/ Augmented Reality / Mixed Reality (VR/AR/MR)
Margalida Amengual Garí
Development Director at ABACUS
Barcelona, Spain