INTERALPIN B2B Cooperation Platform 2025

5 May 2025 | Innsbruck, Austria

Tomaž Štefe

Director

VELIKA PLANINA D.O.O.

Kamnik, Slovenia

7 profile visits

I am an expert for strategic management in tourism industry. I work as director of a company that operates a tourist destination Velika planina.

My organisation

VELIKA PLANINA D.O.O.

VELIKA PLANINA D.O.O.

Tourism & Hotel

Kamnik, Slovenia

At Velika Planina D.O.O., we are dedicated to showcasing the breathtaking beauty of Slovenia's natural landscapes while promoting sustainable tourism. Our passion lies in providing authentic experiences that highlight the rich natural and cultural heritage of the Velika Planina region. By collaborating with local communities and businesses, we create opportunities for travelers to connect deeply with the local environment and traditions. We invite fellow businesses to join us in fostering a vibrant and responsible tourism ecosystem that benefits everyone involved.
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About me

I enjoy working with teams and organizations in order to develop them according to their potential as I perceive it to be. My special interest and passion are development of tourist destinations.

I have more than 30 years of meaningful work experience in tourism Industry. I have started my career in student years as a tourist guide and tour manager. In 2003 I have established and managed for the first five years Hostel Celica in Ljubljana, that has become the most innovative tourist product in Slovenia, the hippest hostel #1 by Lonely Planet and one of the 25 top Places to Stay in the world by Rough guides. I have been working as a free-lance consultant in tourism and hospitality industry for 6 years, helping with development and strategic planing to entrepreneurs and tourist destinations. Then I have been leading the tourist destination of the City of Kranj for 4 years where I have transformed the event management company into the Destination Management Company and reached an annual average growth of around 25% over the period of 4 consecutive years. Now I have been working for 3 years as a director of Velika planina d.o.o., a company that is managing the tourist destination of Velika planina.

I hold a bachelor degree in marketing and management from the Faculty in Economics in Ljubljana and an MBA and MSC in general management from the IEDC Bled Business School. I am also a licensed coach, practicing team leadership and coaching for more than 25 years.

Social media

Skills

  • strategic management
  • Tourism and Hospitality
  • Team leadership
  • coaching
  • destination management
  • General Management
  • Research and Development
  • consulting

Interests

  • products and services for destination development
  • winter sports products
  • leisure products and services
  • cable car maintenance
  • summer sports products and services

Marketplace (1)

  • Product

    Velika planina Experience

    We can organize for you and your team a memorable one or more days experience on Velika planina.

    • Buyer
    • Tourism in Alpine countries
    Author

    Tomaž Štefe

    Director at VELIKA PLANINA D.O.O.

    Kamnik, Slovenia