About
Independent advisory practice specialising in channel strategy, distribution, and go-to-market architecture across the Middle East, Africa, and broader EMEA. Founded by a senior commercial leader with 20+ years building and scaling distribution businesses across 40+ markets, including multi-billion-dollar regional portfolios at a global technology vendor.
We help technology vendors, distributors, and scale-ups enter and grow in MEA — distributor selection and management, route-to-market design, channel economics, and commercial excellence. For European companies eyeing MEA expansion, we are the on-the-ground strategic bridge.
Sectors: enterprise technology, AI infrastructure, MedTech and life sciences.
Cloud Computing, Data, IoT
Cloud services & infrastructureData Center infrastructuresEnterprise Solutions (ERP)System integrators
AI/Robotics
Conversational AI (virtual Assistants & Chatbots)
Intelligent Connectivity & Telecom
Quantum Networking