Farmaforum Partnering Day 2025

18 Sept 2025 | Madrid, Spain

Carlos Bezos Daleske

Director

IEXP Instituto Experiencia Paciente

Majadahonda, Madrid, Spain

7 profile visits

Since 2016, supporting market access & medical affairs with patient driven real-world drug impact &AI, 40+ hospitals, and projects across 5 countries.

My organisation

Patient experience is no longer a "soft" metric. When measured rigorously, it becomes a crucial source of information for redesigning healthcare processes. This is accomplished through two key types of patient-reported data: PREMs and PROMs. PREMs (Patient-Reported Experience Measures): These collect data on a patient's experience with the healthcare system, focusing on areas like accessibility, care coordination, treatment understanding, and patient participation. Unlike traditional satisfaction surveys, PREMs provide comparable data that helps pinpoint specific bottlenecks, errors, or inefficiencies within a process. PROMs (Patient-Reported Outcome Measures): These collect clinical results directly from the patient's perspective. They measure things like symptom severity, physical function, and quality of life. The NHS in England has demonstrated that integrating both PREMs and PROMs into process redesign improves patient adherence to treatment, reduces costs, and optimizes clinical outcomes. The Power of Data Integration By combining PREMs, PROMs, clinical data, and sociodemographic information with Artificial Intelligence (AI), we can create powerful tools for managing healthcare, improving quality, and controlling costs. This comprehensive approach transforms subjective patient feedback into actionable insights, driving significant improvements across the entire healthcare system.
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About me

Since 2016 director of the Institute for Patient Experience. From 2012 to 2016 quality manager at IVF LIFE (Spain's 4th reproductive group) and Recombine Europe (preconceptional genetic diagnosis). Before 4 years as program an research manager at SeniorLab, living lab for senior technology and formerly organisational development manager in finance and controlling shared services at Mercedes-Benz in Spain.

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Skills

  • patient experience
  • PREM
  • AI Dashboard
  • Clinical trial optimization
  • healthcare process optimization
  • Patient driven market access strategies

Interests

  • Medical Affairs
  • clinical trials
  • market access

Additional questions

Areas od activity

Pharmaceutical industry Health innovation

Organization type

SME

Marketplace (1)