Farmaforum Partnering Day 2025

18 Sept 2025 | Madrid, Spain

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Ana Hernández Gilfedder

CMO

Psiconnea

Madrid, Spain

2 profile visits

We detect emotions early and turn them into personalized care + strategic data. Preventive mental health, scientifically validated.

My organisation

Psiconnea

Psiconnea

SME

Madrid, Spain

Psiconnea is a HealthTech company specialized in preventive mental health. We combine psychology, emotional AI and ethical technology to detect how people feel in real time — and intervene before a crisis occurs. Our solution includes Emotinet, a scientifically validated app that offers personalized psychological support and a 24/7 emotional community. For organizations, we offer Emotional Business Intelligence (EBI): a dashboard that transforms emotional data into strategic insights to prevent burnout, improve well-being and guide population-level decisions. With over 80,000 users, partnerships with companies like RENFE and OUIGO, and clinical validation in Spain and Latin America, Psiconnea is redefining how emotional health is cared for — with science, ethics and measurable impact.
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About me

Ana Hernández Gilfedder is the Chief Marketing Officer at Psiconnea, a pioneering company in preventive mental health, recognized for its scientifically validated psychotechnology and ethical emotional AI. Ana leads the company’s brand, communication, and growth strategy — turning emotional data into personalized care and population-level impact.

Before joining Psiconnea, Ana built a global career co-designing health engagement strategies at scale. At EngageHealthy.com, she led mobile-first wellness programs and AI-driven behavioral solutions for major clients, including Adeslas SegurCaixa in Spain and Anthem Health Insurance in the U.S.

With more than 15 years of experience at the intersection of health, behavior change, and digital innovation, Ana combines strategic thinking with human-centered marketing — helping scale technologies that truly care and connect.

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Skills

  • Strategic Brand Positioning
  • Health & Wellness Engagement
  • corporate communication
  • Data-Driven Decision Making
  • Cross-cultural communication
  • Startup Growth & Go-to-Market
  • Emotional Intelligence in Tech

Interests

  • Partnerships & Business Development
  • growth
  • Preventive Mental Health
  • Corporate Wellness
  • behavior change
  • Human-centered design
  • Psychotechnology
  • population health
  • Emotional AI
  • Digital Health Innovation
  • Impact-Driven Brands

Additional questions

Areas od activity

Health innovation

Organization type

SME

Marketplace (1)