Research on Cultural Participation and Audience Engagement

Research Services / Research Project for a Partner

1. Objective and scope of the research – what exactly we want to investigate and which groups the research concerns.

2. Methodology – how data will be collected: surveys, interviews, focus groups, data analysis, analysis of audience behaviour, etc.

3. Identification of barriers – why certain groups do not participate in culture and what the obstacles are.

4. Analysis of the needs and expectations of audiences – what young people, migrants, people who participate less in culture, etc. need.

5. Development of models and recommendations – what actions can increase participation in culture.

6. Testing solutions – pilot implementation of selected activities, e.g. media campaigns, programme formats, cultural initiatives.

7. Measurement of results – defining indicators and checking whether the activities actually increase participation.

8. Implementation methods – how the research findings can be used by media organisations, cultural institutions, social organisations or local authorities.

9. Scaling model – how successful solutions can be applied in other regions, countries or social groups.

10. Long-term monitoring – checking whether the effects are maintained after the project has ended.