Chrystelle Peltier 🌀

The project addresses a key circular economy challenge: replacing single-use e-commerce packaging at scale while ensuring operational efficiency, regulatory compliance, and user acceptance. Within a European collaborative framework, (RE)bonjour acts as a large-scale demonstrator for reusable e-commerce packaging, bringing together industrial partners, e-commerce players, logistics operators, public authorities, and research organizations for cross-border pilots in real conditions. The project aims to: validate reusable packaging solutions across different European markets, measure environmental, economic, and operational impacts using standardized indicators, analyze consumer behavior and return systems to achieve high reuse rates, support European waste reduction targets and the implementation of PPWR. (RE)bonjour is designed as a collaborative and replicable initiative, enabling scalable models for the adoption of reusable packaging in European e-commerce ecosystems.