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Martynas Radzevičius

Researcher

Kauno kolegija Higher Education Institution

Kaunas, Lithuania

11 profile visitsParticipant

From heritage to emotions, from biometrics to branding - rethinking tourism and marketing as spaces of creativity and transformation

My organisation

Kauno kolegija Higher Education Institution is a multi-profile state higher education institution training specialists in technology, informatics, engineering, medicine, humanities, social, art, education, business and public management, law, and agricultural sciences. The institution is guided by a combination of theoretical knowledge and practical skills, and graduates get a professional bachelor’s degree with the acquired qualification. The study programmes are designed in a way that the students acquire strong theoretical knowledge and develop practical skills during the study period. Practical training makes up at least one-third of the study programme. Kauno kolegija Higher Education Institution focuses on the goal of modern studies, therefore the provisions of active learning are followed. Lecturers use interactive knowledge transfer methods in their lectures in order to convey knowledge as comprehensively as possible and to take into account the changing learning habits and technological achievements of students. For several years, Kauno kolegija Higher Education Institution has implemented and developed a quality management system that links internal quality analysis with the conclusions of external experts on the quality of teaching, the modernity of the study programmes learning bases, and feedback from graduates and employers.
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About me

I’m Martynas – a marketing lecturer, tourism researcher, and business improviser. I teach digital and international marketing as real-world labs, co-develop EU projects, and explore tourism through emotions, heritage, and biometrics. With a background in business and a passion for experimentation, I bridge research and practice to make tourism and marketing more human, creative, and resilient.

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