ExpertiseUpdated on 27 January 2026
Healthtech and MedTech Go-To-Market Strategy & U.S. Market Entry for European Digital Health Companies
Founder and Principal Consultant at Greater Gain Group
Greenville, United States
About
Our expertise sits at the intersection of healthcare, go-to-market execution, and U.S. market entry.
We specialize in helping European digital health and healthcare software companies navigate regulated healthcare buyers—hospitals, payers, health systems, and enterprise providers—where long sales cycles, procurement complexity, and compliance requirements are the norm.
Areas of expertise include:
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Healthcare-specific ICP development
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U.S. buyer behavior and institutional sales motions
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Compliance-aware messaging and positioning
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Capital-efficient outbound and content engines
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Pipeline design, CRM structure, and board-level visibility
We bring real-world pattern recognition from years of selling into complex healthcare environments, helping founders replace guesswork with systems that scale.
Field
- Software
- IT infrastructure and hardware
- Telemedicine solutions
- Communication
- IT for medical technologies
Organisation
Similar opportunities
Service
Revenue Growth Program for European Digital Health Companies Entering the U.S. Market
- Others
- Coaching
- Software
- Services
- Consulting
- Development
- Communication
- IT infrastructure and hardware
- Telemedicine and health applications
Dan Griffith
Founder and Principal Consultant at Greater Gain Group
Greenville, United States
Partnership
- Others
- Consulting
- Development
Dan Griffith
Founder and Principal Consultant at Greater Gain Group
Greenville, United States
Service
Selection of Digital Health Solution based on UX methods
- Software
- Consulting
- Data analytics
- Telemedicine and health applications
Michael Engler
Senior Human Factors / Usability Consultant, Geschäftsführer at EMPIANA GmbH
Essen, Germany