HealthCapital Berlin Brandenburg

digitalHealthCapital@DMEA2026

20–24 Apr 2026 | Berlin, Germany

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ExpertiseUpdated on 27 January 2026

Healthtech and MedTech Go-To-Market Strategy & U.S. Market Entry for European Digital Health Companies

Founder and Principal Consultant at Greater Gain Group

Greenville, United States

About

Our expertise sits at the intersection of healthcare, go-to-market execution, and U.S. market entry.

We specialize in helping European digital health and healthcare software companies navigate regulated healthcare buyers—hospitals, payers, health systems, and enterprise providers—where long sales cycles, procurement complexity, and compliance requirements are the norm.

Areas of expertise include:

  • Healthcare-specific ICP development

  • U.S. buyer behavior and institutional sales motions

  • Compliance-aware messaging and positioning

  • Capital-efficient outbound and content engines

  • Pipeline design, CRM structure, and board-level visibility

We bring real-world pattern recognition from years of selling into complex healthcare environments, helping founders replace guesswork with systems that scale.

Field

  • Software
  • IT infrastructure and hardware
  • Telemedicine solutions
  • Communication
  • IT for medical technologies

Organisation

Greater Gain Group

Company

Greenville, United States

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