spotAR is a creative technology studio specialising in immersive Augmented Reality experiences for tourism, culture, and education. Founded in 2016, spotAR brings cities and stories to life by combining historical content with cutting-edge AR and WebXR technology. From interactive city tours to gamified cultural trails, our solutions transform smartphones and AR glasses into engaging portals for exploration and learning — no app download required. We collaborate with municipalities, museums, and tourism boards across Europe to create sustainable digital experiences that are accessible, educational, and fun. Our modular platform allows for the seamless integration of multimedia content, 3D avatars, and location-based storytelling — empowering communities to share their heritage in new and captivating ways. Let’s shape the future of cultural tourism — one story at a time.