Lively Marketing Solutions is a boutique agency helping B2B tech companies grow through strategic event marketing, lead generation, and marketing automation. We specialize in turning trade shows and conferences into high-ROI business opportunities with end-to-end support—from positioning and outreach to nurturing and follow-up.
Elina Komlanc is a seasoned B2B marketing strategist and international event expert with over a decade of experience helping tech companies grow, scale, and connect. Originally from Ukraine and now based in Slovenia, she specializes in organizing high-impact trade show presences, automating lead generation systems, and crafting go-to-market strategies for software and hardware companies.
Elina has led successful international exhibitions across Europe, Asia, and the U.S., working with companies like Nevron, Strip's, Dewesoft, and Lumenia. She is passionate about transforming traditional trade shows into 360° business platforms—bridging the gap between innovation, visibility, and real business results.
She works closely with startup founders, scale-up teams, and corporate leaders as a partial CMO and project partner, offering tailored marketing support that includes performance campaigns, LinkedIn outreach, CRM nurturing, and storytelling. Elina also helps companies leverage trade show platforms like GITEX Europe for long-term growth and positioning.
Beyond marketing, Elina enjoys dancing to Latin rhythms, skiing, and exploring cultures through travel. I am building bridges between ideas, people, and opportunities — locally and globally.