We eliminate the uncertainty in XR projects by turning innovation into measurable, data-driven knowledge. Proprietary Software: Our XR ROI software doesn't just enable development—it measures return on investment (ROI) and user impact. This creates an objective basis for decision-making. Neuro Analytics: By measuring users' neurological and physiological responses, we understand the experience at the deepest level. This is key to developing hyper-personalized XR content. Research & Development: We collaborate with academic partners (e.g., BME) and industry players to translate the latest scientific findings into practice, especially in the fields of HCI (Human-Computer Interaction) and AI integration. XR Lab Budapest isn't just a research center; it's a catalyst for the technologies and business solutions of the future.
Which of the call topics are you / your organisation interested in?
HORIZON-CL4-2025-03-HUMAN-18: GenAI4EU central HubHORIZON-CL4-2025-03-HUMAN-17: Specific support for the Virtual Worlds Partnership and the Web 4.0 initiativeHORIZON-CL4-2025-03-HUMAN-16: Drive the evolution of the internet towards open and interoperable Web 4.0 and Virtual Worlds: building blocks in priority areas HORIZON-CL4-2025-03-HUMAN-15: GenAI4EU: Generative AI for Virtual Worlds: Advanced technologies for better performance and hyper personalised and immersive experienceHORIZON-CL4-2025-03-HUMAN-14: Core technologies for virtual worlds