ExpertiseUpdated on 9 August 2025

XR ROI and Emotional Analytics

Udeme Etentuk

Founder, XR Lab Budapest at XR Lab Budapest

Budapest, Hungary

About

Access to Real-world Data and Use Cases: Ability to collect and analyze data from diverse XR applications and industry partners, enabling data-driven research and validation.

"Living Lab" Environment: The XR Lab Budapest will function as a hub for open innovation, providing a collaborative space for testing, prototyping, and showcasing XR solutions.

Key Research Areas for Horizon Europe:

● Human-Computer Interaction (HCI)

● Neurophysiological Responses to XR Content

● Immersive Storytelling and Media Production

● XR in Education and Culture

● Performance Analytics and ROI Measurement for XR Applications

● Ethical and Societal Implications of XR

● Spatial UX with AI

Seeking Partners For:

● Research Partners: Universities, research institutes, and groups open to fundamental research

● Innovation Partners: Companies and startups

Field

  • Artificial Intelligence (AI)
  • Interactive technologies
  • Next Generation Internet (NGI)
  • Responsible research and innovation
  • Social Sciences and Humanities (SSH)

Organisation

XR Lab Budapest

Research organisation

Budapest, Hungary

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