ExpertiseUpdated on 9 August 2025
XR ROI and Emotional Analytics
About
Access to Real-world Data and Use Cases: Ability to collect and analyze data from diverse XR applications and industry partners, enabling data-driven research and validation.
"Living Lab" Environment: The XR Lab Budapest will function as a hub for open innovation, providing a collaborative space for testing, prototyping, and showcasing XR solutions.
Key Research Areas for Horizon Europe:
● Human-Computer Interaction (HCI)
● Neurophysiological Responses to XR Content
● Immersive Storytelling and Media Production
● XR in Education and Culture
● Performance Analytics and ROI Measurement for XR Applications
● Ethical and Societal Implications of XR
● Spatial UX with AI
Seeking Partners For:
● Research Partners: Universities, research institutes, and groups open to fundamental research
● Innovation Partners: Companies and startups
Field
- Artificial Intelligence (AI)
- Interactive technologies
- Next Generation Internet (NGI)
- Responsible research and innovation
- Social Sciences and Humanities (SSH)
Organisation
Similar opportunities
Expertise
Immersive Experience Lab (IXLAB), TU Dresden
- Cultural heritage
- Language Technologies
- Interactive technologies
- Artificial Intelligence (AI)
- Social Sciences and Humanities (SSH)
Ingmar Franke
Scientist in Computer Science / Immersive Media at Technische Universität Dresden
Dresden, Germany
Service
eXtended Realities - Intraverse Toolkit (XR-IT)
- Research
- Development
Ian Biscoe
Professor Transdisciplinary Design Networks / Head Trans Realities Lab at Trans Realities Lab @ Design Academy Eindhoven
Investment
St. Clair College – TwinWorks: The Nexus Foundry
- Energy
- Startup
- Education
- Healthcare
- Electronics
- Environment
- Space and Aerospace
- Seed and Development
- Leisure and Recreational
- ICT Industry and Services
- Nano and Microtechnologies
- Biotech, Pharma and Cosmetics
- Tourism and Cultural Heritage
- Food, Beverages and Agriculture
- Automotive, Transport and Logistics
Dr. Karmie Dhillon
St Clair College Director Research and Innovation at St. Clair College of Applied Arts and Technology
Windsor, Canada