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Grzegorz Banerski

PhD, Assistant Professor

National Information Processing Institute

Warsaw, Poland

24 profile visits

If your project needs to see with the user's eyes, think with their mind, and design for their world – we’re here to help.

My organisation

National Information Processing Institute (OPI PIB) is a public research institute under polish Ministry of Science and Education. Laboratory of Interactive Technologies (LIT) is one of its research units. It is an interdisciplinary research team employing specialists from varied science fields: social and cognitive psychology, sociology of innovation, information technologies, neuroscience, User Centered Design, statistics, and applied machine learning. LIT area of interest are the phenomena associated with individual human interaction with technologies, especially social context of the human-computer communication and interaction with technology as general. The laboratory works on analysis of multiple aspects of human interaction with digital devices and services. LIT employees focus on designing new ways of human-technology interaction (HTI) – not only innovative forms of mutual contact, but also emphasizing the importance of cognitive psychology and emotional factors on the effective use of technology. Thanks to collaboration with the leading research centers in Poland and abroad, LIT uses the most up-to-date methods of research. Constant contact with world-level scientists, IT and industry sector representatives ensures transfer of our research outcomes to the business. Laboratory’s research facilities permit advanced empirical projects on human-computer interaction. The Laboratory of Interactive Technologies (LIT) at the National Information Processing Institute (NIPI) in Warsaw, is a cutting-edge research facility that specializes in the exploration and understanding of social aspects related to the development of products and solutions aimed at end users. With a firm belief in the power of user-centric design, LIT is dedicated to ensuring that the voice of the end user is thoroughly incorporated into each project, thereby maximizing the potential for success. To achieve this, LIT employs a diverse range of research methodologies including surveys, experiments, qualitative studies, workshops, and other methods. Each of these approaches is meticulously tailored to the unique needs of the project, providing comprehensive and actionable insights that inform the development process. Surveys offer a broad understanding of user preferences and needs, while experiments rigorously test the efficacy of different product concepts. Qualitative studies delve deeper into user experiences, helping to uncover the underlying motivations, emotions, and attitudes that drive user behavior. Workshops, on the other hand, provide a collaborative space where stakeholders can come together to brainstorm, prototype, and refine ideas based on the insights gleaned from research. LIT's strength lies in its interdisciplinary team of highly skilled researchers and scientists, which includes psychologists, sociologists, neuropsychologists, data analysts, machine learning experts, and software developers. Many of these professionals hold PhDs in their respective fields, ensuring a wealth of expertise and knowledge. This diverse team allows LIT to approach projects from multiple angles, fostering creativity and innovation while ensuring a well-rounded understanding of the complex factors that influence user behavior and preferences. The collaboration of these experts within LIT's research ecosystem significantly contributes to the development of user-centric products and solutions that genuinely connect with their target audience. Laboratory of Interactive Technologies at NIPI, takes pride in its extensive history of engagement with significant research programs such as FP7, Horizon 2020, and various national funding initiatives. This vast experience highlights LIT's capability to effectively cooperate with global partners, comply with rigorous research protocols, and play a pivotal role in advancing their area of expertise. Participation in these prominent projects reinforces LIT's standing as a premier research facility, exemplifying their dedication to propelling innovation and cultivating meaningful, user-focused solutions worldwide. By embracing this multi-faceted approach, the Laboratory of Interactive Technologies ensures that each product or solution it supports is not only technically sound but also resonates with its target audience. This commitment to user-driven design is what sets LIT apart, providing a solid foundation for the successful realization of projects that are both innovative and deeply attuned to the needs and desires of the end user.
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About me

I am an Assistant Professor at the National Information Processing Institute (since 2018), with a strong academic and practical background in attitude–behavior models and persuasive communication. My current research focuses on Human-Computer Interaction (HCI), including the use of interactive avatars and 3D messaging to enhance motivation and behavior change in virtual reality (VR) settings.

Before transitioning to academia, I spent 12 years as a market researcher, supporting clients in market segmentation, brand tracking, customer loyalty, and communication effectiveness. I am the author or co-author of several peer-reviewed publications. I am currently looking for collaboration opportunities involving digital solutions for sustainability, climate action, and citizen engagement.

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Skills

  • Attitude–Behavior Models
  • Human-Computer Interaction (HCI)
  • Persuasive Communication
  • Motivation in VR
  • User Experience (UX)
  • market research
  • Data-Driven Decision Making
  • Experimental design
  • Behavioral Research
  • Survey design
  • Scientific writing
  • Customer satisfaction

Interests

  • Human-Computer Interaction
  • Virtual Reality in behavior change
  • Persuasive digital communication
  • Eco-friendly behavior change
  • Smart governance via HCI
  • Motivation in climate action
  • user-centered design
  • Behavior modeling
  • Digital tools for engagement

Marketplace (1)