HORIZON-CL6-2025-02-COMMUNITIES-01: Adapting to and mitigating demographic trends in rural areas through evidence-based planning and innovative solutions

Rhanbarth Research Centre seeks to conduct innovative and cutting-edge research to revitalize, help sustain and improve regions in terms of economies, communities and citizens. We work with charities, government bodies, social enterprises and businesses, communities and people, to promote inclusive and sustainable regional development, boosting local job creation, developing and informing rigorous social and economic policies, in Wales and beyond. The Understanding Consumers research planning group of Rhanbarth Research centre focuses on sustainable consumption, consumer attitudes to climate change and communication, community engagement, branding, profile/persona marketing, consumer decision-making and the impact of social norms on individual decisions, the impact of emotions on (in)action, discrimination behaviours, and the ethics of business practices and their effects on consumers. The group combines expertise in a number of methodologies including qualitative research (interviews, focus groups), surveys, quantitative modelling, field experiments and ethnography. Our Organisational behaviour research planning group contributes to existing and new knowledge creation in the following research fields: HRM, SME’s internationalisation, innovation, entrepreneurial behaviour, CSR, sustainability, stakeholder engagement, and sustainable supply chain management. The group adopts various methodological approaches that include multi-actor research.