Consumption patterns and environmental awareness as enablers of transition to circular economy building sustainable and resilient food businesses.

Building upon our experience in survey research we can Investigate current consumption behaviours, focusing on the adoption of circular products and services. Also evaluation of environmental awareness and its impact on their purchasing decisions can contribute to understanding of enablers and barriers to circular economy practices. As deliverables we anticipate educational programs and policy recommendations. Targeted educational initiatives can be piloted and their impact assessed in regional markets involving food sector companies.

What Rhanbarth Research Centre can offer in this activity:

Centre for Sustainable Regions and Economies is well-equipped to design and carry out Multi-disciplinary Research by bringing together experts from various fields to study consumer behavior in-depth, focusing on factors influencing the adoption of circular products and services [1].

To produce Behavioural Insights, the center can undertake Survey and Data Analysis. Utilising advanced survey techniques and data analysis tools Rhanbarth researchers can evaluate the level of environmental awareness among consumers and its effect on their purchasing decisions. We have also experience in running **Impact Studies;**The center can conduct impact studies to understand how increased environmental awareness can drive the adoption of sustainable practices.

Our staff has experience in development of Educational Programs and Policy Recommendations. Rhanbarth can design and pilot targeted educational programs aimed at increasing consumer awareness and promoting circular economy principles .The center can develop policy recommendations based on research findings to support the transition to a circular economy. Pilot Initiatives in Regional Markets can be run in Collaborations with Food Sector Companies: pilot educational initiatives and assess their impact on consumer behaviour and market dynamics. The center can document Case Studies and Best Practices to inform future strategies and policies.

[1] Research at Bangor Business School - Bangor University