MAISON DRANS

Maison Drans: French artisan biscuit house since 1932, from the home of the sablé

Maison Drans has been making biscuits in Sablé-sur-Sarthe, the birthplace of the sablé, since 1932. We produce in-house premium sablés and biscuits with the care of a craft workshop and the reliability of a supplier trusted by demanding names.

Trusted by premium French brands

• SNCF (via Newrest) : from 2021 to 2025, our sablé was served on board in Business Première, the train operator's top-tier class. We delivered up to 700,00 units per year with rotating recipes.

• Palais des Thés (leading French tea house served on Air France La Première) : In partnership since 2019, first for their holiday specials, then with the development of 2 custom made sablés, now part of their yearly catalogue.

Our recipe: nothing but the essentials
Every product is made with 100% natural ingredients, with no flavourings and no additives. Our sablés are made with AOP (PDO) Charentes butter, Label Rouge free-range eggs from Loué, French wheat flour. A short ingredient list is our signature.

Our range

• Sablés : up to 10 recipes (nature, chocolate, caramel, lemon....)

• Aperitif sablés : AOP (PDO) Comté and Parmesan Cheese, Tomato and oregano

• New: Pop'Amour, our gluten-free cookie-candy : crunchy yet very light, it is a perfect blend of meringue and nuts. Recipes are L'Original, Chocolate, Caramel and Raspberry

Made for partners

• Shelf life: 10-12 months for our sablés, 8 months for Pop'Amour

• Eco-friendly : 80% paper-based film with high barrier properties. Most of our ingredients and packaging are locally sourced.

• Packaging : we have a wide range of packaging capabilities (horizontal flowpack, vertical packing, printed primary packaging, outer carton box, gift tinboxes...)

• Private label and co-development: our work for Palais des Thés shows how we adapt a recipe and format to a brand's identity

Who we want to meet
We are looking for importers, distributors and premium retailers who want an authentic French range with a real origin story: delicatessens, concept stores, gourmet retail, tea and coffee channels, and travel retail. Our president, Antoine Pelletier, brings direct experience of China and of Travel Retail from his time as China GM of a French cosmetics brand, so we understand what it takes to launch a French brand in these markets.

Meet us at SIAL
Come and taste our sablés and our new Pop'Amour at 5a T010. Book a meeting and we will prepare samples and a proposal for your market.