Martin Zhelyazkov

I am Martin Zhelyazkov, founder and driving force behind Z-Consult.bg – the first premium consulting agency in Bulgaria, dedicated solely to strategic guidance in SEO, PPC, market analysis, website audits, digital project management, and comprehensive marketing strategy development. Established in 2025, our mission is to bridge the gap between businesses and digital agencies, ensuring that clients receive top-tier strategic advice tailored to their specific needs.

Our approach at Z-Consult is built on transparency, strategic expertise, and a deep understanding of the digital landscape. We empower businesses to make data-driven decisions, optimize their online presence, and accelerate their growth efficiently.

Prior to founding Z-Consult, I was recognized as one of the "Top 100 Most Influential IT Personalities in Bulgaria" by Career Show in 2023.

From 2018 to 2025, I was part of Netpeak Bulgaria, one of the leading digital marketing agencies in the region. During this period, I had the privilege of working on some of the most complex and large-scale SEO projects in Bulgaria, collaborating with top brands such as Ozone.bg, Technomarket, A1, Kaufland, Ardes.bg, Pausejeans, and many others. This experience equipped me with invaluable insights into the unique digital challenges businesses face across different industries.

Alongside my agency work, I have been a dedicated lecturer at Softuni Digital, where I am the author of all SEO-related courses, including SEO Fundamentals, Technical SEO, and the first-of-its-kind course in Bulgaria: SEO Automation & AI. As of 2025, I have trained over 15,000 students, helping shape the next generation of digital marketing professionals.

My expertise extends beyond the classroom. I regularly lead the IAB Bulgaria Digital Masterclass in SEO and have conducted specialized corporate SEO training for leading companies, including A1, Decathlon, Technomarket, BNR, Mediapool, and others. I have also served as a jury member at the eCommerce Academy Awards, evaluating the SEO performance of some of Bulgaria's largest online businesses.

Combining practical skills with automation-driven SEO solutions, I specialize in leveraging AppScript, Python, and AI tools to drive results. This modern approach has allowed me to work closely with businesses across nearly every niche in Bulgaria, supporting their digital growth strategies.