DPP-Ready Fashion Brands Sought for Pilot Partnership – Germany – Seeking Fashion Brands for Digital Product Passport Pilot

A German technology company has developed a SaaS platform specifically designed to help fashion and apparel brands create, manage, and activate Digital Product Passports (DPP) in compliance with the EU Ecodesign for Sustainable Products Regulation (ESPR), which will require all textile products sold in the EU to carry a digital product passport from 2027.

What the platform offers:

The platform enables fashion brands to generate fully compliant DPPs in minutes, not months. It automates environmental footprint calculations, manages product data across collections, and generates QR codes for product labelling. The platform integrates seamlessly with existing ERP and e-commerce systems via bulk import, and supports both individual product creation and large-scale catalogue management.

What makes this platform unique – Sally:

Unlike compliance-only solutions, this platform includes Sally — a consumer-facing app that transforms the DPP from a regulatory requirement into a direct revenue opportunity. Through Sally, end customers of the brand can access the product’s digital passport, initiate resell listings, book repair services, or arrange responsible recycling — all within a single experience linked directly to the product QR code. Brands earn a revenue share from every resell, repair, and recycling transaction facilitated through Sally, turning circular economy compliance into an active commercial channel.

Why the company is looking for pilot partners:

The goal of the pilot programme is to test and refine the platform in real production environments before the ESPR deadline. Pilot partners will gain early regulatory readiness, a competitive advantage in their market, direct influence over product development, and immediate access to the Sally after-sale revenue stream.

How the collaboration is structured:

Pilot engagements begin with a 2–6 week implementation phase covering data onboarding, system integration, and QR code setup, followed by a monthly subscription for ongoing DPP management and Sally activation. The company provides hands-on support throughout and works closely with pilot partners to shape the roadmap based on real operational needs. The pilot is a paid commercial engagement from day one.

Advantages and innovations:

• Speed: DPP creation in under 5 minutes per product, compared to weeks with traditional LCA consultants

• Compliance: Automated ESPR-aligned environmental footprint calculations built into the workflow

• After-sale revenue: Sally app enables brands to earn a share of resell, repair and recycling transactions

• Consumer engagement: QR-code-linked product passport creates a direct brand-to-consumer digital channel post-purchase

• Seamless integration: Bulk import from existing ERP and e-commerce systems, operational in days not months

• Cost-effective: Significantly lower than enterprise LCA consultancy or bespoke compliance solutions

• No vendor lock-in: Open standards-aligned architecture built for interoperability