B2B TORINO FASHION MATCH 2026

Eataly, founded in Torino in 2007, is an international marketplace that brings together the best of Italian food culture through a unique blend of restaurants, market areas, and educational spaces. Its mission is to celebrate Italian biodiversity and artisanal excellence, offering visitors the chance to eat, shop, and learn in one immersive environment.

What makes Eataly particularly relevant for global fashion and lifestyle companies is its philosophy: quality, authenticity, and responsible production. The store collaborates with small and medium Italian producers who share a commitment to craftsmanship, transparency, and sustainable practices—values that strongly resonate with the fashion industry’s focus on heritage, creativity, and ethical innovation.

Eataly Torino Lingotto, located in the former Carpano Factory, is a 11,000‑square‑meter hub where visitors can explore regional specialties, enjoy contemporary Italian cuisine, and experience the cultural richness behind each product. It represents a living expression of the Italian lifestyle: curated, creative, and deeply connected to its roots.

Eataly Torino Lingotto stands inside the historic Carpano factory, the birthplace of the world’s first vermouth, invented in 1786 by Antonio Benedetto Carpano in a small shop in Piazza Castello .

The former industrial complex—once dedicated to the extraction of botanicals, blending of ingredients, and aging of the famous Carpano vermouth—has been transformed into a contemporary hub celebrating Italian excellence in food, culture, and lifestyle .

At the heart of the building lies the Carpano Museum, an immersive space that retraces the evolution of vermouth from its royal origins to modern production. Visitors can explore archival objects, sensory stations featuring the key botanicals used in the recipe, and a curated narrative that connects centuries of craftsmanship with today’s culture of quality and authenticity .

Eataly’s philosophy—rooted in transparency, sustainability, and the celebration of regional biodiversity—aligns closely with the values of the fashion and design industries.

Just as Italian fashion is built on artisanal know‑how, heritage, and innovation, Eataly showcases the mastery of small and medium producers, turning the store into a global ambassador of Italian identity and contemporary lifestyle.

For international fashion companies visiting Torino, Eataly Lingotto offers a meaningful encounter with the city’s industrial past and its creative present: a place where tradition, craftsmanship, and modern culture come together under one roof.