APinnov 2025

10 juin 2025 | France

CompétenceMis à jour le 9 juin 2025

Patient Journey Mapping Using Behavioral & Claims Data

Marina Mijatović

CEO à AngryLynx doo Novi Sad

Novi Sad, Serbie

Détails

Understanding the full patient journey — from diagnosis to treatment adherence — helps pharma companies design better programs and communication.

Use Case:

  • Use AI to analyze anonymized claims data, EHRs, and engagement logs to map typical paths per condition

  • Identify drop-off points (e.g., delay in therapy start, lack of follow-up)

  • Segment patients by barriers (cost, access, awareness)

Value for client:

  • Targeted interventions for better outcomes

  • Stronger case for value-based care or reimbursement

Organisation

AngryLynx doo Novi Sad

Société Privée

Novi Sad, Serbie

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