World Sauna Forum 2025 Matchmaking

4–5 Jun 2025 | Jyväskylä, Finland

Armand Patella

CEO

Zettlor

Salt Lake City, United States

14 profile visits

I run Zettlor, software that increases your sauna’s profitability, so you have more time with customers.

My organisation

Zettlor

Zettlor

Company

Salt Lake City, United States

Zettlor provides specialized revenue management software exclusively designed for sauna businesses. Our platform leverages advanced machine learning and dynamic pricing technology to optimize profitability, increase customer retention, accelerate cash flow, and expand margins. Built specifically to meet the unique needs of sauna centric businesses, Zettlor intelligently manages bookings, pricing strategies, and optimizes scheduling - so owners and staff can focus on delivering exceptional guest experiences. By empowering independent sauna operators with technology typically reserved for the world's largest enterprises, Zettlor helps businesses maximize their potential while preserving the authentic community experience that customers value most.
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About me

Lifelong entrepreneur (mostly software). Nearly a decade enjoying sauna.

I've had the privilege of building, investing in and managing systems that scale, from a labor management company I founded that's grown to a $400MM valuation, to shepherding fintech investments worth $10B+ at Silicon Valley Bank.

I discovered sauna the way many do, rehabbing a ski injury (LCL, Chamonix). A routine that started nearly decade ago evolved into something deeper, a fascination with how these spaces operate as both sanctuaries and businesses.

These days, I'm focused on bringing state of the art tools to sauna businesses. Turns out the problems are just as complex and the founders just as driven.

Always interested in talking shop with fellow operators and couldn't be more excited to learn directly from the source.

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Additional questions

What kind of partners are you looking for?

Sauna facility owners and operators

Marketplace (1)

  • Service

    🇺🇸 Expansion Capital

    Expand your sauna business with US capital. Free expert consultations on equity/debt financing strategies for owners and operators.

    Author

    Armand Patella

    CEO at Zettlor

    Salt Lake City, United States