Enterprise Europe Network

World Sauna Forum 2026 Matchmaking

9 – 11 Jun 2026 | Jyväskylä, Finland

Participants - All

Participant search result

Brand Director

Seoul, South Korea

SASASA 

Hi, I'm Seojeong Alice Kim, Brand Director at SASASA, a Korean sauna creative collective. I lead brand strategy and storytelling as we reimagine Korea’s sauna culture, transforming the familiar jjimjilbang tradition into contemporary wellness experiences.

Skills

  • Design
  • Storytelling
  • Strategy
  • branding

Interests

  • Culture
  • Art
  • Food
  • Music

Hi, I'm Seojeong Alice Kim, Brand Director at SASASA, a Korean sauna creative collective. I lead brand strategy and storytelling as we reimagine Korea’s sauna culture, transforming the familiar jjimjilbang tradition into contemporary wellness experiences.

Skills

  • Design
  • Storytelling
  • Strategy
  • branding

Interests

  • Culture
  • Art
  • Food
  • Music