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Hi, I'm Seojeong Alice Kim, Brand Director at SASASA, a Korean sauna creative collective. I lead brand strategy and storytelling as we reimagine Korea’s sauna culture, transforming the familiar jjimjilbang tradition into contemporary wellness experiences.
Hi, I'm Seojeong Alice Kim, Brand Director at SASASA, a Korean sauna creative collective. I lead brand strategy and storytelling as we reimagine Korea’s sauna culture, transforming the familiar jjimjilbang tradition into contemporary wellness experiences.