World of Health Care 2025

24 Sept 2025 | Rotterdam, Netherlands

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Catherine Laing

Vice President, Centre for Learning, Innovation and Quality (BSF)

The Brenda Strafford Foundation

Calgary, Canada

VP at CLIQ, leading innovation in aging, domestic violence prevention, and global health initiatives in Canada, Jamaica, and Haiti to improve care outcomes.

My organisation

The Brenda Strafford Foundation (BSF) is a Canadian charitable organization dedicated to enhancing the quality of life for vulnerable populations through innovation, compassion, and excellence in care. Founded in 1975, BSF operates long-term care and assisted living communities in Alberta, with a focus on person-centred aging and evidence-informed practice. Beyond local operations, BSF supports global health and humanitarian efforts, including initiatives in Jamaica and Haiti that focus on elder care, eye health, and education. Through its Centre for Learning, Innovation and Quality (CLIQ), the Foundation leads research, quality improvement, and knowledge mobilization efforts that drive system-level change in aging and health care. BSF is committed to addressing complex social challenges — from dementia care to domestic violence prevention — by investing in meaningful partnerships and scalable solutions. Guided by its core values of compassion, innovation, and accountability, The Brenda Strafford Foundation continues to pioneer new models of care that reflect the dignity, diversity, and evolving needs of the people it serves.
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About me

Catherine Laing is the Vice President of the Centre for Learning, Innovation and Quality (CLIQ) at The Brenda Strafford Foundation in Canada. A passionate leader in health systems transformation, Catherine oversees a multidisciplinary team focused on advancing innovation, quality improvement, and data-informed care across the aging and continuing care sectors.

Before transitioning into health and social care, Catherine spent the first decade of her career in corporate finance, holding progressive leadership roles including Controller. This foundation in financial stewardship continues to shape her strategic, outcomes-driven approach to systems change and organizational leadership.

At CLIQ, Catherine leads applied research, knowledge mobilization, and strategic partnerships that improve outcomes for older adults and the professionals who support them. She is a strong advocate for person-centred approaches and the integration of emerging technologies to create more responsive, sustainable models of care.

Her portfolio extends to domestic violence prevention and international health equity, including initiatives in Jamaica and Haiti that strengthen eye health services, elder care, and access to safe housing. Catherine frequently engages with international partners, innovators, and governments to exchange knowledge and co-design bold, forward-thinking solutions that blend compassion with impact.

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