Danish craft beverage producer is seeking Swedish distributors at skiing resorts

PUNS (Purveyors of Nice Stuff ApS) is a Danish craft beverage producer with more than 20 years of history, now entering a new growth-focused phase. What began as a passion-driven project among friends has evolved into a dedicated business with a clear ambition to scale internationally. Product development and production take place in close collaboration with Distillerie Radermacher, Belgium’s oldest family-owned distillery, drawing on nearly 200 years of distilling tradition and craftsmanship.

The flagship product, Ultra – Warm Beer with Cream, is a distinctive beer liqueur made from distilled Belgian beer, coffee, and carefully balanced flavours. Served hot with cream foam in small glasses, Ultra is designed as a modern winter and après-ski classic, positioned as a compelling new alternative to Hot Shot, Galliano, and Jägermeister.

A second core product, Töpfergeist, combines traditions from genever and gin into a warming coffee spirit, ideal for après-ski cafés, mountain lodges, and social winter settings.

During the past year, the company has strengthened its commercial platform through a new webshop, increased festival presence, and growing demand in Sweden. Sales via Systembolaget are already in the pipeline, and both products are particularly well suited for ski resorts and winter destinations.

The company is now seeking Swedish partners, including ski resorts, hospitality operators, and beverage distributors, with a specific interest in the Sälen area. Partners may focus on ski resort sales exclusively or take on broader responsibility for sales and market development in Sweden.