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Maheswari Srinivasan

CEO & Director

Core Idea Innovations private limited

Chennai, India

Maheswari S, award-winning optometrist and entrepreneur, leads Core Idea Innovations, transforming eye care through research, technology, & telemedicine.

My organisation

Here is the updated 150-word description of Core Idea Innovations Private Limited, including the awards received: Core Idea Innovations Private Limited, founded in 2021 and headquartered in Chennai, is a pioneering healthcare startup focused on developing innovative, affordable, and accessible eye care technologies. With a strong emphasis on tele-optometry and AI-based vision screening, the company aims to revolutionize how eye care is delivered, especially in underserved regions. Its flagship products include cloud-connected, portable eye testing devices designed for home and community use. The company has received significant recognition and support, including the Women Entrepreneur Award from Vel’s University, an Innovation Voucher Grant of Rs. 2 lakhs from the Tamil Nadu government, and incubation support from IIM Kashipur. Other accolades include grants from NewgenIEDC, NIDHI-EIR (DST, Govt. of India), BIRAC Amrit Grand Challenge (Rs. 10 lakhs), Start-up India Seed Fund (Rs. 15 lakhs), and Unnati Women Entrepreneur Program by IIM Calcutta (Rs. 25 lakhs). These achievements underscore the company's innovation-driven journey and impact in eye care.
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About me

Maheswari Srinivasan M.Optom, F.I.A.C.L.E, F.A.S.C.O

Profile:

·       Founder, CEO Core Idea innovations

·       Associate professor Dr.Agarwal’s institute of Optometry ( Part- time )

Qualification:

·       Master’s in Optometry

Experience:

·       6 years of clinical experience ( Sankara nethralaya, Bahrain, Turakhia opticals)

·       11 years of teaching experience (Associate professor,  Dr. Agarwal’s institute of Optometry)

·       4 years of research and innovation experience (Elisar vision technology, a unit of Dr. Agarwal’s eye hospitals.

Awards:

·       IACLE travel award in Association of Optometric Contact lens educators meet to Pacific university, Oregon, U.S.A.

Awards received as entrepreneur:

·       Won the “women entrepreneur award” from Startup Pitch competition conducted on women’s day conducted by Vel’s university Chennai.

·       29th October 2021 Innovation grant:  Received Innovation voucher program grant of Rs.2 lakhs from Entrepreneurship Development and Innovation Institute of Tamil Nadu state government from honorable Small industries minister Mr.Anbarasan. 

·       20th October 2021: Selected as Incubatee of IIM Kashipur for business support, funding and mentoring program.

·       13th December 2021: Prototyping grant of Rs.2.25 Lakhs: Selected as one of the top 10 innovators in “Ideathon competition” conducted by NewgenIEDC and Chitkara University.

·       29.3.2022: Received fellowship award under NIDHI-EIR program of DST of Government of India.

·       14.5.2023: Received Rs.10 Lakhs grant from BIRAC Amrit Grand challenge for tele optometry project.

·       14.4.2023: Received Rs.15 Lakhs grant from Start-up India Seed Fund Scheme for tele optometry project.

·       22.12.2024: Received Rs.25 Lakhs fund from Pernod Richard India Foundations Unnati women entrepreneur program by IIM Calcutta.

Recent work:

·       Designed and developed (along with the engineering team) Elisar Portable Virtual reality perimeter.

·       Played a key role in getting FDA approval for the Elisar perimeter

Present work:

·       Founded a company “Core idea innovations” to develop revolutionary products in the eye care.

·       Signed MOU with Vel’s University to develop innovative product.

·       Singed MOU with Crescent Innovation and Incubation council

·       Signed MOU with IIM Kashipur

·       Recently our innovation is supported by LV Prasad Eye institute.

·       Supported by IIM Calcutta Innovation park.

Honorary Positions:

·        Chairperson, Executive committee , Optometric Association of Tamil Nanbargal

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