Opening session: Navigating cultural differences in international business

Kick off SustainableSolutionsMatch 2026 with a session dedicated to cross-border business. Expanding internationally offers huge opportunities, but it also comes with challenges, especially when it comes to cultural differences. In this session, you’ll learn how to prepare for international collaborations, communicate effectively across cultures, and navigate different business customs.

Through real-life examples from various countries, you will discover practical strategies to:

• Understand important cultural differences that affect business negotiations, decision-making, and communication.

• Avoid common pitfalls and misunderstandings when working with partners from other countries.

• Build trust and strong relationships with international partners.

• Identify opportunities to collaborate, expand your network, and grow your business abroad.

Whether you are planning to enter new markets, work with international suppliers, or establish partnerships with foreign clients, this session will give you actionable insights to succeed.

About the speaker – Frank Garten
Frank Garten is a renowed international keynote speaker, facilitator and author specialising in cross-cultural collaboration and international business. With decades of experience working with global teams and organisations across Europe, Asia and the Americas, he helps professionals understand how cultural differences influence communication, decision-making and cooperation. Drawing on real-life international business cases, Frank provides practical insights to help organisations collaborate more effectively across borders.

More information: www.frankgarten.nl