DSW Kristall AG & Co KG
Large company
www.swarovski.comWattens, AustriaAbout
glass processing industry
DSW Kristall AG & Co KG is a newly established Austrian company based in Wattens, Tyrol, formed in 2025 as part of a strategic reorganisation of the historic Swarovski crystal business. As a 100 % subsidiary of Swarovski International Holding, it encompasses the crystal glass production and related activities at the Wattens site, which has been a centre of crystal craftsmanship since the company’s founding in 1895.
The company continues the legacy of high‑quality crystal manufacturing, serving global markets with precision‑cut glass and decorative crystal products. DSW Kristall builds on extensive expertise in material design, finishing, and industrial production processes, supporting both heritage craftsmanship and modern innovation within the crystal industry.
DSW Kristall (as part of the Swarovski Group) integrates sustainability into its production and materials strategy by increasing energy efficiency and renewable energy use, expanding recyclable or responsibly sourced materials, reducing waste and water use in manufacturing, and developing lower‑impact crystal products in line with long‑term climate and circular economy goals.
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Vice President Technology & Innovation
DSW Kristall AG & Co KG