OC - Own your Closet

By combining a phygital approach—merging digital tools with real-life community experiences—we make sustainable fashion practical, intuitive, and desirable.

Digital: One App (Subscription based)

• Digital Closet – organize and visualize your wardrobe, save looks → know what you already own! 

• AI Stylist – receive personalized outfit suggestions → use what you already own

• Clothes Swapping – connect with friends & local users, browse and exchange items → use what you already out there

• Community & Social Features – share outfits/ favourite looks, dress your friends, engage with educational content that raises awareness playfully 

• Marketplace & Search Function – discover nearby sustainable, fair, and vintage options; shop consciously and conveniently.

• Repair & Upcycling Network – connect users with local tailors, artisans, and designers; making repairing and upcycling accessible 

• Gamification – reward sustainable actions (swapping, repairing, upcycling) with loyalty points, making sustainability intuitive and fun rather than moralistic.

Future dream: 

• Transparency Tools – integrate digital product passports to verify each item’s origin and impact, reducing greenwashing and building trust.

Physical/ Offline:

• Swap Events – promote reuse and community exchange.

• Pop-Up Stores – introduce local sustainable and fair fashion brands near the customers

• Workshops – offer hands-on experiences in repair, upcycling, and garment care & educate/ inform

→ create an “every-ambassador” network who host events 

Our goal is not just to grow internationally, but to empower people everywhere to live fashion in a way that is better for themselves, their communities, and the planet.