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OC - Own your Closet

Start-up company

www.every-store.online/Vienna, Austria
16 profile visits

About

By combining a phygital approach—merging digital tools with real-life community experiences—we make sustainable fashion practical, intuitive, and desirable.

Digital: One App (Subscription based)

  • Digital Closet – organize and visualize your wardrobe, save looks → know what you already own! 

  • AI Stylist – receive personalized outfit suggestions → use what you already own

  • Clothes Swapping – connect with friends & local users, browse and exchange items → use what is already out there

  • Community & Social Features – share outfits/ favourite looks, dress your friends, engage with educational content that raises awareness playfully 

  • Marketplace & Search Function – discover nearby sustainable, fair, and vintage options; shop consciously and conveniently.

  • Repair & Upcycling Network – connect users with local tailors, artisans, and designers; making repairing and upcycling accessible 

  • Gamification – reward sustainable actions (swapping, repairing, upcycling) with loyalty points, making sustainability intuitive and fun rather than moralistic.

Future dream: 

  • Transparency Tools – integrate digital product passports to verify each item’s origin and impact, reducing greenwashing and building trust.

Physical/ Offline:

  • Swap Events – promote reuse and community exchange.

  • Pop-Up Stores – introduce local sustainable and fair fashion brands near the customers

  • Workshops – offer hands-on experiences in repair, upcycling, and garment care & educate/ inform

→ create an “every-ambassador” network who host events 

Our goal is not just to grow internationally, but to empower people everywhere to live fashion in a way that is better for themselves, their communities, and the planet.

Social media

Circular Economy

Solutions to use less material or energySolutions to extend product lifetime

Textiles And Fashion

Fashion

Creative Industries

Other - Creativity industries

Representatives

Founder & CEO

OC - Own your Closet

Marketplace (3)

  • Product

    Circular Fashion Partnerships – Brands, Stores, Designers & Stylists

    Collaboration with forward-thinking fashion brands, local stores, designers, and stylists to make circular fashion visible & accessible.

    • Circular Economy
    • Creative Industries
    • Distribution Partner
    • Textiles And Fashion
    • Customers/application partners
    Author

    Founder & CEO at OC - Own your Closet

    Vienna, Austria

  • Partnership

    Ambassador

    Become a local ambassador for circular fashion by hosting clothing swaps, building community, and inspiring more conscious fashion choices.

    Author

    Founder & CEO at OC - Own your Closet

    Vienna, Austria