Tiago J. C. Sousa

Liminal is a MarTech consulting and implementation firm that helps organizations accelerate growth through the strategic use of marketing, sales and data technologies. By combining business strategy, marketing expertise and technology implementation, Liminal supports companies in designing and executing modern revenue operations powered by CRM, marketing automation, analytics and artificial intelligence. Working with leading platforms and an ecosystem of integrated applications, Liminal helps companies transform the way they attract, convert and retain customers. Its approach blends strategy, process design and technology implementation to ensure that digital transformation initiatives translate into measurable business results. Through projects across multiple industries, Liminal enables organizations to modernize their marketing and sales operations, automate repetitive processes, improve customer experience and create scalable go-to-market engines. Sales Greenify Sales Greenify is Liminal’s methodology and solution designed to make marketing and sales operations more sustainable, efficient and digitally enabled. The solution leverages CRM, marketing automation, analytics and artificial intelligence to modernize commercial operations while reducing the environmental footprint associated with traditional sales practices. By shifting activities such as prospecting, lead nurturing and customer engagement to digital platforms, organizations can reduce unnecessary travel, optimize sales processes and operate with greater efficiency. Sales Greenify integrates more than 40 digital applications across CRM, marketing automation, customer support and analytics into a unified ecosystem that provides full traceability across the customer journey. This enables companies to identify website visitors, automate communication, generate qualified leads and continuously optimize their marketing and sales funnel. The approach is structured around three key phases: Analysis and Strategy Assessment of digital maturity, marketing and sales performance, and definition of a transformation roadmap aligned with business goals. MarTech Implementation Deployment and customization of low-code and no-code technologies, including CRM, automation, AI and analytics to support scalable go-to-market and revenue operations. Continuous Improvement Ongoing optimization of systems, processes and data to ensure that technology continuously amplifies the productivity and impact of marketing and sales teams. By combining digital transformation with ESG-aligned practices, Sales Greenify helps organizations increase competitiveness, improve operational efficiency and build more sustainable commercial operations.