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ProductUpdated on 6 March 2026

Digital Product Passport & Brand Protection Platform (QR + NFC)

Communication & Marketing Manager at Lab-go at Lab-go

Milan, Italy

About

Lab-go is an Italy-based deep-tech company that develops patented QR and NFC technologies to protect brands from counterfeiting while creating direct digital connections between products and end consumers. Through its proprietary phygital ecosystem, Lab-go enables companies to authenticate products, track product information, and enhance customer engagement throughout the entire product lifecycle.

The solution is fully Digital Product Passport (DPP) ready, helping companies prepare for upcoming European sustainability and traceability regulations. By linking physical products with secure digital identities, Lab-go enables transparent data sharing on origin, materials, product history, and sustainability performance.

In addition to brand protection, the platform helps companies strengthen circular economy practices, improve supply chain transparency, and create new engagement opportunities with consumers through verified product data.

Lab-go collaborates with brands and manufacturers looking to implement traceability, anti-counterfeiting solutions, and digital product passports to support sustainable and responsible product ecosystems.

Applies to

  • Creative Industries
  • Circular Economy
  • Services
  • Textiles And Fashion

Organisation

Lab-go

Start-up company

Milan, Italy

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