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ExpertiseUpdated on 21 January 2026

Calculate the Circular Value of your products & business models

Founder & CEO at JUUNOO NV

Zwevegem, Belgium

About

CIRCULAR VALUE INSTITUTE EXPERT

I'm part of the Circular Value Institute (CVI), and as a CVI-expert, I have a mission to accelerate the transition towards a Circular Economy. I hope to help you achieve your part in this.

At the Circular Value Institute, we specialize in calculating the financial value of circular products and business models. We ensure your circular innovations are not just sustainable, but genuinely profitable and scalable.

How I can help You:

• Calculate the Circular Value Index: Assess the complete lifecycle economics of your circular products and business models, helping you understand the real financial impact of circularity.

• Validate Reusability Economics: Determine whether your circular solutions are actually profitable to reuse, not just theoretically sound.

• Optimize ROI: Quantify and maximize the return on investment of your circular innovations to attract investors and secure funding.

• Design Profitable Circular Models: Develop business models that optimize your returns, help you choose between: sell-, buyback-, lease-, circular discount-, repair-, ... strategies.

• Guide Market Strategy: Help you position your circular solutions for success in the marketplace with pricing and go-to-market strategies.

As a CVI-expert, I bring institutional knowledge and proven methodologies to help you transform your circular vision into a profitable, scalable innovation.

Whether you're developing reusable products, designing circular business models, or validating the economics of your sustainable innovations, our expertise can accelerate your success.

Let's work together to ensure your circular innovations are game-changing from both an environmental and financial perspective.

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