Banja Luka Tourist Board

The Public Institution Banja Luka Tourist Board (JU Turistička organizacija grada Banja Luka) is responsible for promoting and developing tourism in Banja Luka. Its activities include destination management, creating and implementing tourism projects, marketing the city’s natural and cultural attractions, and supporting sustainable tourism development. The organization collaborates with local stakeholders, businesses, and government bodies to enhance the overall visitor experience and position Banja Luka as a leading destination in the region. Additionally, it plays a key role in organizing events, publishing promotional materials, and fostering innovation in the tourism sector.