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Mladen Sukalo

Senior expert associate at Banja Luka Tourist Board

Banja Luka Tourist Board

Banja Luka, Bosnia And Herzegovina

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Over decades of experience, I’ve gained expertise in project management, destination management, sustainable tourism, marketing, event management, and PR.

My organisation

Banja Luka Tourist Board

Banja Luka Tourist Board

Public sector

Banja Luka, Bosnia And Herzegovina

The Public Institution Banja Luka Tourist Board (JU Turistička organizacija grada Banja Luka) is responsible for promoting and developing tourism in Banja Luka. Its activities include destination management, creating and implementing tourism projects, marketing the city’s natural and cultural attractions, and supporting sustainable tourism development. The organization collaborates with local stakeholders, businesses, and government bodies to enhance the overall visitor experience and position Banja Luka as a leading destination in the region. Additionally, it plays a key role in organizing events, publishing promotional materials, and fostering innovation in the tourism sector.
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About me

Throughout my decades-long career in the tourism sector, I have acquired extensive knowledge and skills in project management, destination management, sustainable tourism development, marketing, event management, and public relations. In addition to my formal education, which includes a degree in geography and tourism and a master’s in economics, I have gained a range of additional competencies and expertise through informal training both domestically and internationally.

From 1999 to 2004, I volunteered with a non-governmental organization focused on environmental protection, particularly in the area of sustainable tourism development. Since 2004, I have been employed at the Banja Luka Tourist Board as an Independent Expert Associate, specializing in tourism development, project planning, and implementation, as well as tourist promotion. I have authored and coordinated numerous successful projects and publications, including Eco workshops and eco camps, Kozara Ethno, Vrbas Adventure Resort, Banja Luka Rural Tourism, and Promoting Sustainable Development of Kozara, among others. In recognition of my contributions, I am honored to hold the title of Tourist Guide of Honor for the Republic of Srpska.

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