A Revolutionary Digital Platform for Addiction Treatment

Lunova is a fully digital, medication-free therapy platform that provides comprehensive support to individuals struggling with addiction and their families. Unlike traditional treatment centers, we adopt a holistic approach that addresses addiction not just as a medical issue, but also considers its psychological, social, and legal dimensions. Our platform offers personalized online therapy sessions, family education programs, legal counseling, and an intelligent matching system. Additionally, our 12-month free follow-up program ensures continued support post-treatment.

Medium and Long-Term Product Development Plans
We are developing two innovative products:

1. An emergency button mobile application that, with a single tap during a crisis, automatically sends the user's location and medical information to emergency services (112).

2. A wearable biometric monitoring system that tracks vital signs like pulse and oxygen levels to detect overdose risks and trigger emergency interventions when necessary.

Competitive Differentiation
What sets Lunova apart from competitors is our multidimensional approach to addiction treatment. While traditional rehab centers focus primarily on medication and in-person services, and international digital platforms offer only psychological counseling, we uniquely combine psychological support, family education, and legal counseling—all backed by a 12-month follow-up program.

Market Analysis (Turkey Focus)
Current data shows 350,000 active addicts in Turkey, with only 179 treatment centers available. The online therapy market is projected to grow by 25-30% annually. The most significant barrier remains social stigma, which prevents many from seeking help. Lunova's anonymous therapy option aims to overcome this challenge.

Revenue Model
Our revenue is based on a service fee sharing model. For standard counseling and therapy services, the current planned distribution is 80% to the specialist and 20% to Lunova, though this ratio may be revised based on operational costs when launched. Additional revenue streams will include corporate partnerships and premium services. Specialists can view their earnings in real-time after each session and receive monthly payments through our reconciliation system.