SoTecIn Factory Startup Day

19–20 May 2025 | Porto, Portugal

Verónica Menéndez Rodriguez

CEO

Agrolinera

Oviedo, Asturias, Spain

2 profile visitsStartup Demonstrators – SoTecIn Factory

Co- founder of Agrolinera. Driving rural innovation through circular and digital solutions with real social and environmental impact.

My organisation

Agrolinera

Agrolinera

Start-up

Salas, Spain

Agrolinera builds automated, sensor-equipped systems that monitor, trace, and efficiently collect agricultural waste. Our equipment adapts to farms and enables the upcycling of manure and whey into biogas and other high-value byproducts, supporting local development and ensuring compliance with environmental regulations. Our solution combines IoT collection devices with a cloud platform. These devices are deployed in farming communities, where we monitor them in real time and coordinate logistics efficiently. This system ensures waste control, traceability, and value enhancement—benefiting biogas plants, farmers, and dairy producers. We’re looking to generate sales, form local partnerships, and connect with VC funds. We’re also eager to speak with local governments to better understand how our commercial solution can support rural development and address environmental impacts of current farming practices.
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About me

Verónica Menéndez Rodríguez is the CEO and COO of Agrolinera, where she leads with a strong background in environmental management and industrial logistics. She holds a degree in Business Administration, a Master’s in Environmental Management from EOI (Escuela de Organización Industrial), and a Master’s in Systems Engineering from the University of Pennsylvania.

Her academic foundation is complemented by hands-on experience in both the private and public sectors:

  • She began her career in environmental consulting at Novotec-Soluziona, specializing in management systems for industrial environments, internal audits, and training.

  • At the U.S. Environmental Protection Agency (EPA), she gained firsthand experience with public policy and waste minimization programs.

  • Verónica also brings expertise in international logistics, industrial project quality control, and supply chain optimization.

Today, she channels this diverse experience into building sustainable, circular solutions from and for rural communities, blending technical know-how with a strong commitment to impact-driven innovation.

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Skills

  • Strategic planning & operational organization
  • International mindset and systems thinking
  • Highly Observant and detail oriented
  • Calm under preasure
  • committed to meaningful, impact-driven work

Interests

  • circular economy
  • sustainability
  • innovation
  • Social Measurement and Impact
  • Rural development
  • Carbon Markets
  • Archery, Scubadiving and Sailing
  • Nature and animals
  • Blue Economy
  • China

Marketplace (5)