Roadshow Buy Italy 2026 - December Edition

30 Nov – 3 Dec 2026 | Kraków - Poznań - Warsaw, Poland

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Event agenda

Monday, 30 November 2026

00:00 - 18:30

Arrival of Italian participants in Kraków and Hotel check-in (reserved for Italian operators only)

Location:Mercure Stare Miasto | Address: Pawia 18/B, 31-154 Kraków, Poland

Arrival in Kraków and individual check-in at the hotel before the official start of the Roadshow.

18:30 - 20:00

Welcome Cocktail (reserved for Italian operators only)

Location:Mercure Stare Miasto | Address: Pawia 18/B, 31-154 Kraków, Poland

Informal welcome reception for Italian participants and first networking opportunity before the B2B programme begins. Note: Participants arriving later due to travel arrangements may join the programme directly the following morning.

Tuesday, 1 December 2026

09:30 - 10:00

Registration and Welcome Coffee

Location:Mercure Stare Miasto | Address: Pawia 18/B, 31-154 Kraków, Poland

Participant registration and welcome coffee before the opening of the first B2B session.

10:00 - 10:05

Institutional welcome

Location:Mercure Stare Miasto | Address: Pawia 18/B, 31-154 Kraków, Poland

Official opening remarks by the event organisers and institutional representatives.

10:05 - 12:05

Meetings

Kraków | Scheduled B2B Meetings

Location:
  • Kraków - Mercure Stare Miasto | Address: Pawia 18/B, 31-154 Kraków, Poland

Meeting duration:20 minutes time slots

Pre-arranged one-to-one business meetings between Italian tourism suppliers and selected Polish buyers. Throughout the B2B programme a refreshment corner with coffee, beverages and snacks will be available.

12:05 - 12:40

Free B2B Session

Location:Mercure Stare Miasto | Address: Pawia 18/B, 31-154 Kraków, Poland

Open networking session allowing participants to arrange additional meetings beyond their scheduled agenda. Throughout the B2B programme a refreshment corner with coffee, beverages and snacks will be available.

12:40 - 13:00

Partner Regions Presentations

Location:Mercure Stare Miasto | Address: Pawia 18/B, 31-154 Kraków, Poland

Short presentations showcasing the tourism offer and highlights of the Italian partner regions.

13:00 - 13:15

Lottery

Location:Mercure Stare Miasto | Address: Pawia 18/B, 31-154 Kraków, Poland

Short prize draw involving event participants and partner destinations.

13:15 - 14:00

Lunch

Location:Mercure Stare Miasto | Address: Pawia 18/B, 31-154 Kraków, Poland

Networking lunch for participants following the morning business sessions

14:00 - 20:30

Train Transfer to Poznań, Hotel Arrival & Check-in (reserved for Italian operators only)

Location:Train transfer to the next destination

Organised train transfer from Kraków to Poznań for Italian Roadshow participants, followed by arrival at Hotel Mercure Poznań Centrum, check-in and room allocation.

20:30 - 22:00

Networking Dinner (reserved for Italian operators only)

Location:Hotel Mercure Poznań Centrum | Address: Franklina Roosevelta 20, 60-829 Poznań, Poland

Informal dinner at the hotel offering an additional opportunity to network with fellow participants.

Wednesday, 2 December 2026

09:30 - 10:00

Registration and Welcome Coffee

Location:Hotel Mercure Poznań Centrum | Address: Franklina Roosevelta 20, 60-829 Poznań, Poland

Welcome coffee and registration before the second Roadshow B2B session.

10:00 - 10:05

Institutional Welcome

Location:Hotel Mercure Poznań Centrum | Address: Franklina Roosevelta 20, 60-829 Poznań, Poland

Brief opening remarks introducing the Poznań stage of the Roadshow.

10:05 - 12:05

Meetings

Poznań | Scheduled B2B Meetings

Location:
  • Poznań - Hotel Mercure Poznań Centrum – Franklina Roosevelta 20, 60-829 Poznań, Poland

Meeting duration:20 minutes time slots

Pre-arranged one-to-one meetings between Italian sellers and Polish tourism buyers. Throughout the B2B programme a refreshment corner with coffee, beverages and snacks will be available.

12:05 - 12:55

Free B2B Session

Location:Hotel Mercure Poznań Centrum | Address: Franklina Roosevelta 20, 60-829 Poznań, Poland

Additional networking time for spontaneous meetings and follow-up conversations with participating buyers. Throughout the B2B programme a refreshment corner with coffee, beverages and snacks will be available.

12:55 - 13:15

Partner Regions Presentations

Location:Hotel Mercure Poznań Centrum | Address: Franklina Roosevelta 20, 60-829 Poznań, Poland

Short presentations dedicated to the tourism offer of the Italian partner regions.

13:15 - 13:30

Lottery

Location:Hotel Mercure Poznań Centrum | Address: Franklina Roosevelta 20, 60-829 Poznań, Poland

Prize draw involving participants and event partners.

13:30 - 14:30

Lunch

Location:Hotel Mercure Poznań Centrum | Address: Franklina Roosevelta 20, 60-829 Poznań, Poland

Networking lunch at the end of the Poznań B2B programme.

14:30 - 18:30

Transfer to Warsaw (reserved for Italian operators only)

Location:Train transfer to the next destination

Group transfer from the event venue to Warsaw, including a short walk to Poznań Central Station followed by the organised train journey from Poznań to Warsaw.

18:30 - 22:00

Individual Transfer to Hotel & Free Evening (reserved for Italian operators only)

Location:Warsaw

Participants independently reach their accommodation in Warsaw and have the evening at leisure.

Thursday, 3 December 2026

09:00 - 12:30

Morning at leisure (reserved for Italian operators only)

Location:Warsaw

Free time for Italian participants before the final Roadshow session.

12:30 - 13:30

Lunch (reserved for Italian operators only)

Location:Bellotto Hotel | Address: Senatorska 13/15, 00-075 Warszawa, Poland

Dedicated lunch for Italian participants before the Warsaw B2B programme.

13:30 - 14:00

Registration and Welcome Coffee

Location:Bellotto Hotel | Address: Senatorska 13/15, 00-075 Warszawa, Poland

Registration and welcome coffee for Polish buyers attending the Warsaw workshop.

14:00 - 14:05

Institutional Welcome

Location:Bellotto Hotel | Address: Senatorska 13/15, 00-075 Warszawa, Poland

Official opening remarks for the final stage of the Roadshow.

14:05 - 16:05

Meetings

Warsaw | Scheduled B2B Meetings

Location:
  • Warsaw - Bellotto Hotel | Address: Senatorska 13/15, 00-075 Warszawa, Poland

Meeting duration:20 minutes time slots

Pre-arranged one-to-one meetings between Italian tourism suppliers and Polish buyers. Throughout the B2B programme a refreshment corner with coffee, beverages and snacks will be available.

16:05 - 16:55

Free B2B Session

Location:Bellotto Hotel | Address: Senatorska 13/15, 00-075 Warszawa, Poland

Open networking session for additional meetings and follow-up discussions. Throughout the B2B programme a refreshment corner with coffee, beverages and snacks will be available.

16:55 - 17:15

Partner Regions Presentations

Location:Bellotto Hotel | Address: Senatorska 13/15, 00-075 Warszawa, Poland

Short presentations highlighting the tourism offer of the Italian partner regions.

17:15 - 17:30

Lottery

Location:Bellotto Hotel | Address: Senatorska 13/15, 00-075 Warszawa, Poland

Final prize draw involving participants and event partners.

17:30 - 18:30

Networking Cocktail & Event Closing

Location:Bellotto Hotel | Address: Senatorska 13/15, 00-075 Warszawa, Poland

Closing networking cocktail bringing together sellers, buyers and partners for final conversations and relationship building.